Incrementality Dashboard
Causal impact analysis of marketing spend on revenue and occupancy
Incremental Revenue
$5,781,078
Incremental ROI
10347%
Test vs Control Lift
+26.8%
Statistical Confidence
100%
CHANNEL:
OUTCOME:
Test vs Control Analysis
Comparing high-spend months (≥median) vs low-spend months
SPEND COMPARISON
High Spend Months
$62,725
Low Spend Months
$49,017
REVENUE LIFT
+26.8%
$1,396,333
Incremental revenue from google ads advertising
OCCUPANCY LIFT
+12.1%
+33.0 pts
Incremental occupancy percentage points
Spend vs revenue picked_up
Monthly relationship showing causal impact
- Spend
- revenue picked_up
Slope Coefficient:103.4722
Correlation (r):0.998
Incrementality Metrics by Outcome
| Outcome | Baseline | Incremental Lift | % of Total | ROI | R² | Confidence |
|---|---|---|---|---|---|---|
| revenue picked_up | $135,089 | $5,781,078 | +97.7% | 10347% | 1.00 | 100% |
| occupancy | 151.0% | +138.4% | +47.8% | 0% | 0.98 | 98% |
| bookings | 402 | +9.0K | +95.7% | 16% | 0.99 | 99% |
| conversions | -48 | +479 | +111.2% | 1% | 1.00 | 100% |