Business Development ROI
Spend vs. capital raised, investor funnel, and top channels
Total Capital Raising Spend
$433K
Capital Raised
$20.2M
Overall ROI
46.7x
Campaigns
18
Spend vs. Capital Raised by Channel
- Spend
- Capital Raised
Investor Funnel — Conversion by Stage
Prospects180 · $45.0M
100%
Meetings95 · $28.0M
53% conv.
Proposals52 · $18.0M
55% conv.
Closed60 · $130.7M
115% conv.
Overall Prospect-to-Closed Rate33.3%
Monthly Capital Raising Spend vs. Capital Raised
- Spend
- Capital Raised
Top Investor Channels Ranked by Capital Raised
| Rank | Channel | Campaigns | Spend | Capital Raised | ROI |
|---|---|---|---|---|---|
1 | Event | 6 | $280K | $11.3M | 40.2x |
2 | Introducer | 3 | $50K | $3.8M | 76.2x |
3 | Referral | 3 | $18K | $2.5M | 136.1x |
4 | Digital | 3 | $55K | $1.6M | 28.2x |
5 | 3 | $30K | $1.1M | 38.3x |
